The Coop Sales Event features a co-op advertising plan in which Cherokee provides 10% off a one-time order while paying half of any two-week long promotional campaign organized by retailers and which exclusively features Cherokee Uniforms and/or Cherokee Footwear.

Program at a Glance

Get 10% off your order and 50% co-op funding when you hold a 20% off Cherokee/Rockers Sale

We'll give you 10% off a one-time order and pay for 50% of your direct mail and print ad space when you run a (minimum) two week exclusive Cherokee/Rockers sale.

Follow just a few easy steps:

  1. Order Cherokee merchandise with a one-time, at-once order at 10% off. You can order as much as you want. Fax the order to your Sales Representative - he will properly code the order. By taking the 10% discount you commit to steps 2 and 3.
  2. Hold an exclusive, two-week Cherokee 20% off (or higher) sale.
  3. Spend at least $500 to promote the sale through newspaper advertising and/or direct mail. We provide you with cost-efficient post-cards, the option to overprint your information for free, and co-op the cost of a mailing list. We also provide ad slicks (customized with your information). Just fill out the marketing request form.
  4. Recoup your half of the cost of your ads by providing newspaper tear sheet(s) and invoices and/or the postal invoices and any other related invoices.

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It's a Proven Winner! Here are four reasons why:

  1. The Cherokee Brand name drives traffic (Lieberman Research)
    • Awareness - Cherokee scrubs have 55% higher awareness than the second most popular scrub brand
    • Brand Purchased - It's Cherokee over the second most popular scrub by 63%
    • Growing popularity - This dominance has increased every year for the last five years
  2. A sale creates excitement and a call-to-action for consumers
    • Research shows that nurses only purchase scrubs about twice a year - the main reason is that their old scrubs need to be replaced. The second reason is because of a sale opportunity.
  3. It's tried and tested for success
    • 95% of accounts that participate are satisfied with the results
    • 78% report attracting existing and new customers to participate
    • 50% see sales increases of 15% or more
  4. Easy to promote
    • Cost efficient postcards
    • Mailing Lists - we'll give you the list contact and even pay for half the cost
    • Customized materials - we'll produce your newspaper ad and even customize the post-cards with your store and sale information
    • Flyers - use them outside the store to promote the sale

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Tips for a Successful Sale

  1. Advance Notification - Advertise your sale at least two to three weeks in advance. Many consumers will plan a purchase around a sale.
  2. Tie-in - Get maximum value out of the sale event co-op funds by tying your sale into an announcement that you would have to buy media for anyway (i.e., a store relocation, a grand opening, a store expansion etc.)
  3. Seasonality - There are times of the year when you are almost expected to have a sale (Nurses Week, Back-to-School, the Holidays, etc.). Use the sales event co-op, and you will save 50% of the costs.
  4. Posters - Use posters (we supply them for free) to not only announce the sale, but to build the awareness of your store in local hospitals. The posters are free, help drive traffic, and build your name for the future.
  5. List Purchase - To maximize the aquisition of new customers, buy a list of nurses and/or health care providers in your area. We can connect you with a list vendor and we’ll pick up half the cost.
  6. E-mail – Use e-mail addresses whenever possible as it’s very cost effective. We'll supply the customized e-card and even provide you with options to help you blast the card to your customers.
  7. Radio or Billboards – Don't forget radio and billboards, if they have worked for you in the past. Just fax us the script or layout for approval, and we'll pick up half the cost.
  8. Special Orders – Make sure consumers know they can special order Cherokee merchandise at sale prices during the sale. The increased selection adds value.

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Frequently Asked Questions

  1. Are all Cherokee and Rockers products part of this program? Yes, except for Tooniforms, Cherokee Workwear, Scrub H.Q. and Footwear Accessories.
  2. Is there any other special information I need to provide? Yes. When you place your order, please designate the beginning and end date of your 20% Cherokee/Rockers sale. Your order MUST be placed through your sales representative.
  3. Can I combine the 10% off with any other promotional offer or discount? No. Your order must be for at once items only and can only have one ship date. The ship date must be before the sale date.
  4. If a customer wants an item at the sale that I do not carry, can I special order it for 10% off? Yes, but only during the sale period.
  5. Can I run the sale at a hospital or site other than my store? Yes, providing that Cherokee and Rockers are the only products offered.
  6. How can I order marketing materials?  Simply fill out the enclosed marketing request form to order:
    • Post-cards - There are two versions of post-cards to chose from - one has 20%-off pre-printed. The other version allows for a higher % off to be overprinted. Both styles allow for us to overprint your information on the cards if you would like. The post cards are free.
    • Signage - Two (11”x7” standard fixture signs) and two (14” x 24” window signs) will be automatically sent to you to help you merchandise your store during the sale. If you would like additional signage, just request them on the marketing request form.
    • Posters - 11”x17” - these are great for announcing your sale at hospitals, and medical/dental offices. Order as many as you need.
    • Newspaper Ad -Art can be requested by e-mailing pmatsumoto@strategicpartners.net or faxing 818-671-2125 (attention: Co-op Program) with the information requested on the Marketing Request Form. If you request it and provide the relevant information (i.e., store information, sale schedule, which ad format you prefer and newspaper information) we will be glad to deliver the finished ad for you.
  7. Can I use my own direct mail pieces and/or newspaper ad? Yes, providing that the piece clearly states “20% off” (or more) and mentions Cherokee and Rockers. No other brands can be mentioned. You will need to provide an example of the material for approval prior to the sale. Approval can be obtained by faxing the piece to 818-671-2125 (attention Co-op Program).
  8. How do I get reimbursed for my promotional expenses for the sale? Cherokee will credit your account an amount equal to 50% of your direct mail and/or print ad space costs when you fax your post office receipt to 818-671-2125 (attention: Co-op Program) or mail it to Cherokee Co-op Program, 9800 De Soto Avenue, Chatsworth, CA 91311. Please allow 4-6 weeks to post.
  9. Does Cherokee co-op the cost of a mailing list? How do I purchase a mailing list? Yes, we will refund 50% of the cost of purchasing a list. If you don't already have a relationship with a list vendor, you can purchase a mailing list through American Medical Information Inc. The contact is Bruce Will (phone (800) 888-8717 or email bruce.will@infousa.com). Mention Cherokee Uniforms Co-op program and he will help you through the process. The list is for one time usage only. Mailing list examples can include: (1) Nurses within a 10 mile radius of your store (zip code). (2) Physicians, Dentists, Chiropractor/Podiatrist offices of 5 employees or more within a 15 mile radius. Cost vary depending on record type, geographic location and number of records, but a list of 5,000 nurses would be approximately $400. Cherokee would pay 50% when you submit a copy of the order/ payment confirmation provided by American Medical.
  10. How much do I have to spend on direct mail and print space? A minimum total of $500 combined. The maximum amount of promotion spending we will Co-op is $3,000 (equal to a $1,500 credit to your account).
  11. How often can I have a sale?  You can have one sale per calendar year.
  12. I still have questions, what's the easiest way to get them answered? Just call your sales rep or customer service at 800-283-7272 or email customercare@strategicpartners.net.
  13. Does Cherokee co-op the cost of a mailing list? How do I purchase a mailing list? Yes, we will refund 50% of the cost of purchasing a list. If you don't already have a relationship with a list vendor, you can purchase a mailing list through American Medical Information Inc. The contact is Bruce Will (phone (800) 888-8717 or email bruce.will@infousa.com ). Mention Cherokee Uniforms Co-op program and he will help you through the process. The list is for one time usage only. Mailing list examples can include: (1) Nurses within a 10 mile radius of your store (zip code). (2) Physicians, Dentists, Chiropractor/Podiatrist offices of 5 employees or more within a 15 mile radius. Cost vary depending on record type, geographic location and number of records, but a list of 5,000 nurses would be approximately $400. You can have the list emailed to you in an excel file or they will print labels for you at no extra charge - you pay only the mailing costs. Cherokee would pay 50% when you submit a copy of the order/ payment confirmation provided by American Medical.

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Postcards

Designed to meet USPS requirements for postcard rates and bar coding. Order as many as you need.

Pre Printed Postcard

Front of Co-op Postcard

Postcard Overprinting and Addressing

(backside)

Back of Co-op Postcard

Overprint Options:

Option 1: Request that we do the overprinting for you by using the Marketing Request Form, and have your store info, sale dates and any kind of special promo customization (i.e. Grand Opening) ready.

Option 2: Take the cards to your local print shop and have them print your store address, sale dates and store hours directly onto the cards as shown above.

Addressing:

The label address will have to be printed using regular labels - we recommend using a 1" x 2 5/8" Avery label (avy5160). This can be done by you or through a print shop for an added cost. You will need an excel or a label text file with your customer information. the labels will then have to be applied by hand onto the cards or overprinted by a print shop.

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Newspaper Ads

Two formats can be resized to fit your needs, vertical or square. In full color or black & white.

Newspaper Ads

Ad Options:

Option 1: We send the templates to you or the publication via e-mail or disk.

Option 2: We produce the ad and send it to you or place it directly with the publication.

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Posters

Great for posting at hospitals and medical buildings. 11" x 17" size - Order as many as you like in quantities of five.

Poster Ad

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Signage

Available in a 14" x 24" Window Sign and 7" x 11" Standard Fixture Sign

window Signage

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© Cherokee Uniforms, a division of Strategic Distribution, L.P. All rights reserved.
9800 De Soto Avenue, Chatsworth, CA 91311